Cookie Policy
Cookies – modifications and details
In the following paragraph you will learn more about the purposes for which cookies are used.
Analytics and marketing cookies
Unless you revoke your consent, we store and read information on your end device, in addition to processing personal data, in particular in order to:
- Show you relevant advertisements, content or online banners
- Create online ads with information that may interest you
- Prevent you from being exposed to the same ads multiple times
- Provide a personalized user experience
Analytics and marketing cookies allow us to better understand your individual user behavior on our websites and enable us to personalize the websites for you. For this purpose, we collect information about your activities on our websites and combine it into an interest profile referenced to a cookie ID. This profile allows us to provide you with relevant content and product information. Furthermore, cookies use the collected information to limit the amount of product information shown and to avoid overexposure.
Analytics and marketing cookies, including those from selected independent providers, so-called third-party cookies, are placed on our websites and can be switched off. These cookies are usually under the sole control of the third-party providers. Unless you have switched them off, your consent to the use of the above cookies applies not only to us but also to the respective third parties. Additional information about these cookies, as well as about the respective third-party provider that controls them, is available on the Cookie Policy page, including all integrated data processing by third-party providers (e.g. tags, scripts, pixels).
If you have specifically consented to the processing of your personal data for marketing purposes, including the creation of a user profile, for example in a consent statement after registering, data from the interest profile may also be used for this purpose. This data sharing requires that we are able to link the cookie ID with your customer profile, for example when you visit our website and log in with your account.
Necessary cookies
We store and read necessary cookies on your end device in order to subsequently process the personal data collected.
This happens in particular so that we can:
- Enable you to navigate between pages without losing previous actions from the same browser session
- Provide you with multimedia content that meets your technical requirements
- Remember your previous actions, such as your earlier cookie consent choice
- Ensure that our website is built without errors and continue to improve it
- Ensure optimal load distribution when loading our websites
- Store your data for authentication purposes
Our website uses essential cookies to provide you with the best possible online experience.
The following paragraph gives detailed information about what essential cookies are used for.
Necessary cookies ensure that you can navigate our website and use the provided functionality as desired. They allow the website to remember previously entered information such as username, selected language and individual settings, for example of the video player or the contents of the shopping cart. The website may also store your location in cookies in order to provide you with locally relevant information.
In addition, necessary cookies are used to display the website without errors, efficiently and in a streamlined way. Cookies give us information about how often certain web pages are visited, how quickly pages load and whether an error has occurred. This information, which cannot be traced back to you as an individual, helps us continuously improve the online experience of our website.
We use only essential cookies on our website, so they are called first-party cookies. Cookies are stored/read only when you visit our website and are generally deleted after you close the browser.
Necessary cookies do not require the visitor’s consent.
Cookies and modifications
In the following paragraphs we will explain our purposes for using cookies and similar technologies on our websites. We also offer you the option to change your consent to our use, or to revoke your consent at any time.
What are cookies?
Cookies and web storage technologies, such as Local Storage and Session Storage, referred to as “cookies”, facilitate your interaction with our websites. As soon as you visit our websites, cookies are downloaded by your internet browser to your end device, for example as a small text file. Third-party technologies, such as scripts, pixels and tags, which we integrate into our websites for advertising purposes, also place cookies on your end device. In the following paragraphs we will explain what we use these technologies for and how to adjust the settings to your needs.
Purpose of cookies
Cookies take care of many different tasks that contribute to a seamless and interactive online experience. For this to work, you must always use the same end device and the same browser. Some specific cookies are necessary for the operation and maintenance of our websites, as they allow us to:
- Provide you with the services of your choice at all times
- Present you with specific and relevant information
- Offer you a seamless and comfortable online experience
Recognition and response
Cookies show us how you use and interact with our websites, for example when you save your settings and user ID. This helps us to:
- Provide you with a more personal experience by taking you to the most important pages more efficiently
- Remind us of some of your personal preferences
- Guide you to useful content or pages
Continuous improvement
Cookies help us understand how visitors use our websites and allow us to make any necessary improvements. For example, cookies make it possible to analyze which type of content is popular and to create similar topics that might be equally relevant to our visitors. This, in turn, helps us to:
- Improve the design of our websites and provide you with a better online experience
- Try out different approaches and present our visitors with the content most relevant to them
Advertising and retargeting
Our websites may use cookies for retargeting purposes. This means that cookies store information from your browsing history in order to track your interests and activities on our websites. This helps us or our advertising partners to present you with:
- Relevant advertising for our products on other websites, based on your visits to our website
- A combination of relevant and specific information, so that the ads displayed match your interests
Cookie categories
Both data processing and related cookies may be deployed on our websites. Depending on function and purpose, we have divided the data processing into different categories. The purpose of each category is described on this page, and your consent to these categories can also be changed here. Each category lists all related data processing, if any, as well as the cookies commonly used for that data processing.
For additional information about the different cookie categories, see the beginning of this page, under “Modifications and details”.
What should you know about cookies?
Cookies support a better and faster online experience. A cookie is a small text file that stores internet settings. Almost every website uses cookies. When you visit a website for the first time, your internet browser downloads cookies. The next time you visit this website using the same end device, the website recognizes you and displays content adapted to your personal needs and interests. The cookies listed below are synonymous with HTML5 Session Web Storage and HTML5 Local Web Storage.
First-party cookies
First-party cookies are cookies that we or contracted service providers place on the website and with which you interact if you continue to use our website.
Third-party cookies
Our websites may also contain content from other providers (third-party providers), which may use their own cookies. Third-party providers may place cookies during your visit to our websites that require information such as whether you have loaded one of our websites. Go to the third-party provider’s website to learn more about their use of cookies. In the detailed list under “Modifications and details” you will find information about the respective third-party providers and a reference to their data privacy statement. You can refuse cookies from third-party providers at any time, using the corresponding function on our websites. When you refuse all third-party cookies, we will only be able to provide you with those functions on our websites that can be used without such cookies. In this case, parts of our websites in which third-party content that requires third-party cookies is integrated will not be available to you. You will be notified of this. If you still want to access unavailable content on the website, you will need to consent to the use of analytics and marketing cookies. Use the corresponding function on our websites to give or revoke your consent. Please see the cookie list for more information on integrated third-party data processing (e.g. tags, scripts, pixels).
Refusing cookies
When you refuse cookies that require your consent, we will duly respect your decision and refrain from placing the corresponding cookies. If you revoke your consent to cookies, we will stop placing cookies that require consent starting from your visit to the next page. We will delete all first-party cookies, where technically possible. You can, of course, refuse the use of analytics and marketing cookies. However, this will prevent us from understanding what you like or dislike on our websites and from making any necessary improvements. Please note that we cannot delete third-party cookies. If you want to delete all third-party cookies, go to your browser settings. We would also like to inform you that revoking your consent to cookies will not lead to less advertising. Instead, it means that the advertising displayed is not tailored to your personal needs.
Managing cookies in your browser
You can manage your cookie settings through the functions mentioned above on our website, as well as by changing your browser settings (enable, disable and delete). Most browsers allow you to manage cookies by accepting or rejecting all cookies. Go to the help section of your browser to learn more about how to manage and delete cookies. When you change your cookie settings, certain cookies will be blocked. In this case, you may not fully benefit from some features of our website. We may also be unable to provide you with certain content that you have previously seen or used.